Loaded

What if you reached into your pocket one day and discovered an ATM?

Not the whole machine, but rather just the cash slot, connected wirelessly somehow to the national treasury.*

What if every time you put your hand into this pocket you received a crisp, non-counterfeit hundred dollar bill?

What if having realized the impossibility of hording a fortune so vast, you proceeded to give those bills away to everyone you met?

Would you want or need a special tee-shirt to let everyone know you were Financially Endowed?

How about a bracelet or a bumper sticker?

I think for most people, a big hint would be the crowd.

Some people would never leave your side. Some would want to be let in on the secret.

What if you wanted to give a presentation on how people could get their own ATM-pocket? Would you need a big billboard to draw the crowds in?

How about a fancy building?

Well, I'm not a marketing expert, but I think word of mouth would draw people to your location no matter if you set up shop in a warehouse, ancient ruins, or even catacombs under the city.

You see, when you have the goods you don't really need hype.

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*Not to be confused with the Nicholas Cage film, National Treasure. Having a pocket full of those would just be annoying.

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-Brent Diggs

brent@ominouscomma.com